Paco Rabanne One Million Lucky Dance Campaign
For the launch of Paco Rabanne's One Million Lucky fragrances and support Paco Rabanne’s social campaign “Lucky Dance” which encourages people to share their Lucky Dance, we recruited a crew of influencers to show their followers their One Million Lucky Dance. Influencers attended a professional dance workshop in Toronto, learning four different choreographed genres; voguing, salsa, ballet and hip hop to brand's campaign music. These dances were used as inspiration for the influencer's Instagram social posts which included Instagram videos, Instagram still posts and Instagram stories.
Fresh Kombucha Cocktail Party
To celebrate the Fresh Black Tea Kombucha Essence, a new edition to the Black Tea range, we hosted a local community event in Toronto. Attendees included Sephora community members, Fresh super-fans, Toronto media and influencers. Activations at the party included a product education activation, fun FRESH branded games, a local Kombucha brewing station to support our product launch and a tea leaf reader. All attendees were gifted the Fresh Black Tea Kombucha Essence and a refreshing bottle of Kombucha from a local Toronto company. This was a great way to reach media, influencers and consumers, to provide a unique experience to help grow brand affinity and loyalty.
Shiseido Partnership with the AGO and Kusama
Shiseido was the official sponsor of the eagerly anticipated Yayoi Kusama's Infinity Mirrors art exhibit at the AGO. Prior to being open to the general public, Shiseido hosted an exclusive cocktail party that included access to the infinity mirrors exhibit. Influencers were asked to post about the Kusama Shiseido gift set prior to the event in order to gain access to the VIP experience. At the cocktail party influencers were invited to enjoy cocktails and hors d'oeuvres, while visiting activations that included a multimedia installation, hand massages and brand discovery.